Personal Branding
Primary logo, various site colors, and fonts.
Services Provided:
- Brand Identity
- Creative Direction
- Digital Marketing
- Design
Inclusivity & Healing
A client approached with a dilemma: she wanted to launch her LGBTQ+ brand but hadn’t established a brand identity and wasn’t sure how to reach her audience.
I helped her develop marketing assets and brand tone with a focus on the function/impact her site would have – making potential clients feel excited about having a space tailored to the concepts of openness and inclusivity. I translated her mission statement to a visual form, diving into an audience persona to help her discover what her clients wanted to see, feel, and respond to.
The sum of these efforts was an overarching brand identity that felt genuine, something potential clients instantly connected to. This provided her business with extensive opportunities for organic growth and referrals.
Alternative brand logos, texture image, and mood board photographs.
Personal business cards, and website mock.