Cassandra Sprys
Art Direction | Graphic Design | Project Management
Innovative, top performing, creative operations professional with over 8 years experience streamlining creative team projects and processes, while increasing the quality and velocity of production. Conscientious, empowering team leader with strategic vision for maximizing revenue growth, improving company efficiencies, and highlighting the benefits of good design through creative analytics.
Innate ability to translate ambiguous creative projects into timelines with milestones, order, and alignment to business goals within a product-driven environment.
Strong design eye with a human-centered approach to problem solving with helping teams create effective, timely, impactful experiences.
Cross-departmental collaborator who advocates for the creative team while thinking critically about business needs, team structure and bandwidth, and how to create a successful environment for all members of the business.
Possesses the rare combination of creative concepting with process-driven logic.
Empathetic leader who connects with teammates individually, provides direct challenges, and gives honest, straightforward feedback.
Passion Projects
While my creative direction is exemplary, my unseen work is where my value really shines. I’m passionate about creative analytics and project management. The work I’m proudest of is implementation of the proper reports, processes, and documentation to show the contribution good creative content has on a highly competitive company.
Core Competencies
Brand Analytics, Communication, Creative Operations, Design Analytics, Graphic Design, HTML/CSS, Marketing, Organization, Problem Solving, Project Management
PROFESSIONAL EXPERIENCE
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Standards-driven: Championed high-quality, consistent customer experience by coaching staff on service and education, professionalism, and maintaining strong standards of presentation, merchandising, and brand expectations.
Supportive: Led and developed a high-performing team, creating a culture of belonging and accountability that empowered employees to bring their whole selves to work and grow as leaders.
Engaging: Coached and developed team members to drive membership sales growth, modeling authentic selling behaviors, adapting strategies, and ensuring consistent execution of company standards.
Strategic: Spearheaded successful donations by engaging in meaningful conversations, increasing contributions while reinforcing stewardship and long-term member value.
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Organized: Optimized store ordering to increase accuracy while maintaining optimal inventory levels and aligning purchasing decisions with budget and expense targets.
Proactive: Proactively identified operational challenges and future opportunities, leveraging organizational tools and continuous improvement strategies to streamline performance and support long-term growth.
Accurate: managed daily banking and cash operations, including till and safe counts, loans and deposits, discrepancy audits, and maintained proper record retention.
Reliable: Coordinated safety efforts ensuring compliance, and implementing preventative measures that support smooth operations and reduce risk.
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Ambitious: Developed and implemented engaging curriculum for children ages 4 to 18, promoting health and mindfulness.
Passionate: Led community outreach efforts to increase awareness and participation in yoga and movement classes.
Dedicated: Managed daily operations of Moon Bear Studio, ensuring a safe and joyful environment for kids to grow.
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Creative: Developed compelling visual designs for diverse clients, utilizing Adobe Creative Suite and web design skills.
Skilled: Translated client ideas into visually appealing concepts, exceeding expectations and pushing boundaries.
Structured: Managed time effectively to meet deadlines, balancing creativity with business acumen.
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Leader: Led creative team in developing email, social media, print design, and national ad campaigns for a retail home-improvement company with 1470 branches.
Adaptable: Led cross-functional creative projects as both creative manager as well as project manager. From concept to execution, managing timelines, team workflows, and deliverables while ensuring alignment with brand vision and business goals.
Driven: Spearheaded migration of design team onto new project management software saving team members up to 12 hours per campaign creation, and numerous hours in overall campaign completion. Streamlined campaign ticket process and improving stakeholder relationships.
Facilitator: Integrated two departments with zero downtime or loss in productivity through proactive planning, creating a roadmap and implementing internal proofing processes.
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Engaged: Led a creative team of 4 for a web-based retail home-improvement company, overseeing design for homepage, emails, campaigns, and landing pages.
Collaborative: Co-organized company Black Friday campaign, designing mobile-friendly landing pages and templates, resulting in largest sales days annually.
Inspired: Overhauled project intake process, increasing first-time work-approval rate by over 30% and creating a positive work culture.
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Authentic: Managed a creative team of 4 designers to produce original digital content for company websites and campaigns.
Visionary: Redesigned creative workflow process, reducing late project modifications by 65% and improving efficiency for the entire creative department.
Cultivator: Collaborated with department heads to ensure successful project completion and monitored creative analytics leading to a 240% YOY increase in featured product revenue.
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Inquisitive: Spearheaded department practice of tracking creative analytics to provide hard evidence of designers’ business contributions, leading to an over 100% increase in design interaction.
Logical: Collaborated with director of analytics to create cadence for tracking codes and performance, decreasing time spent on retrospectives by 25%.
Advocate: Improved work culture for designers by introducing creative analytics.
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Inquisitive: Spearheaded department practice of tracking creative analytics to provide hard evidence of designers’ business contributions, leading to an over 100% increase in design interaction.
Logical: Collaborated with director of analytics to create cadence for tracking codes and performance, decreasing time spent on retrospectives by 25%.
Advocate: Improved work culture for designers by introducing creative analytics.
EDUCATION
CALIFORNIA STATE UNIVERSITY, Chico, CA 2013
Bachelor of Arts, Communication Design
On set with Bella and Bernard
About Myself
Hi, I’m Cass.
Dog mom and outdoor enthusiast who can usually be found with all three the kids at the beach when I’m not at the office. Happiest when I’m solving a problem; passionate about animal rights and social equity.
MEET THE TEAM
The Work From Home Team
Working from home allows me to spend as much time as I can with the loves of my life: my three dogs.
Reach Out
Elevate your brand with captivating content today.