Build Tank
Build Tank event logo, inspired by Shark Tank.
SERVICES PROVIDED:
- Art Direction
- Brand Strategy
- Compant Strategy
- Creative Direction
- Digital Marketing
- Event Planning
- Project Management
Build Tank
At Build, there was no structure or process for gathering or implementing new ideas from employees. Each idea was formed at the top of the organization and the lack of collaborative brainstorming meant the marketing team was underutilized and the company was missing out on great opportunities for growth. I took it upon myself to fix this process and create a work environment that was both engaging and rewarding for the whole team.
I pitched, planned, and coordinated a Shark Tank-like event that allowed anyone in the company to pitch new marketing ideas to a panel of executives. I spearheaded all project management efforts from marketing to physical event planning. It took an enormous amount of effort to earn company-wide buy-in for the event, including the task of getting multiple members of our leadership in the same room at the same time.
Even though there was no guarantee that any ideas would be selected, three ideas from the event were implemented. This created a softer, saver space for employees to share ideas in the future, without fear of being ignored.
Promotional posters were hung around the office to boost excitement for the event.
A section of the final event poster that was shared with the company.