LionHeart Yoga
The completed LionHeart Yoga logo being used as an overlay.
SERVICES PROVIDED:
- Brand Strategy
- Creative Direction
- Digital Marketing
- Design
LionHeart Yoga
When a close friend was beginning his online yoga program he asked me to develop a logo that was simple but sentimental: something that utilized basic shapes to tell a story about his journey. During the design process, I was careful to represent his vision — a place where students could feel connected and grounded — while retaining practical flexibility for use on physical and digital products.
I created a branding package that provided multiple elements and color options, allowing it to be styled as a web image without constant tweaking by an outside designer. On a practical note, this saved my friend time and money while he managed his launch. More importantly, it allowed me to be helpful in the life journey of someone close to me.
The final logo branding, compared to the originally submitted inspiration photo.
The completed LionHeart Yoga log being used in the passthrough style.