Creative Campaigns

Splash creative for promotional campaigns.

Services Provided:

- Analytics
- Brand Strategy
- Creative Direction
- Digital Marketing
- Project Management

Making Every Month Count

When leading graphic design at Build, I realized the creative team cadence was misaligned with our organizational goals. Our creative campaigns were constantly being delivered in a rush, without proper consideration for brand consistency or long-term strategy.

I initiated a restructure of all creative efforts and aligned the flow of campaign content between designers, copywriters, and marketers. I outlined a consistent schedule with the design team to get ahead of work incrementally, with specific, creative checkpoints to make sure all stakeholders were in the know. Eventually, my efforts resulted in a quarterly planning system that allowed us to work 3+ months ahead of time. The new methodology decreased friction, increased efficiency, and nearly eliminated errors in timing and delivery.